Are you a Canadian small or medium business that’s looking to start or grow your eCommerce presence online? You might qualify for the Canadian Digital Adoption Program (CDAP) Grow Your Business Online Grant. This grant can help businesses that are looking to implement or grow their businesses online through an eCommerce platform, essentially helping youContinue reading “Grow Your Business Online Grant”
Author Archives: 2 Steps Ahead
Don’t Hit Send on Your Newest Email Campaign Until You Read This: How the Latest Google Guidelines for Dormant Accounts Affects Your Reputation
You’re always hearing how important it is to be consistent and stay in contact with your list, so why are we telling you to stop? If you don’t perform regular maintenance to your email list, you’ll want to take a few extra steps before you send your next campaign. Starting on December 1, 2023, GoogleContinue reading “Don’t Hit Send on Your Newest Email Campaign Until You Read This: How the Latest Google Guidelines for Dormant Accounts Affects Your Reputation “
Presence
The last of the 2 Steps Ahead “4-P’s” Approach to Digital Marketing is Presence. This is the most obvious part of marketing that most people think of as the “main thing”. It’s the visual existence of the brand and encompasses all the ways the brand is present in physical and digital spaces. Digital Marketing PresenceContinue reading “Presence”
Product & Services
In the original “4 P’s of Marketing” theory, the first “P” stands for Product – of course, this can also include services. Essentially, if we’re dealing with the “first things first” approach, a business model and marketing plan are built around the thing being sold. At 2 Steps, as we market said product, the thingContinue reading “Product & Services”
Perception & Positioning
What is the first thing you think of when we mention the word “brand”? If you’re like most people, your mind probably jumps to a company’s imagery or “look”. This concept of visual elements distinguishing one company from the next comes from the old practice of “branding” animals and products for the marketplace. Read moreContinue reading “Perception & Positioning”
Plan
Whether from Benjamin Franklin – “By failing to plan, you are preparing to fail” – or Winston Churchill – “He who fails to plan is planning to fail” – the point remains: a plan is needed on the path to success. The Business Plan In terms of businesses, most understand this to be true. BusinessContinue reading “Plan”
Engagement vs. Billboard
As we finish our Digital Marketing series, we want to identify some specifics around what businesses and organizations can do to put their functionally optimized content through the appropriate omni-channel platforms to reach their target audience. Modern-day marketing is no longer the 2-dimensional message and image combination of the ’50s. Early marketing and advertising focusedContinue reading “Engagement vs. Billboard”
I’m Online – Now What?
Now that we’ve addressed why your business or organization needs to be online, we can delve into the “how” a bit more. At 2 Steps Ahead Inc. we pride ourselves on our understanding of the nuances of this type of advertising. An effective online presence doesn’t just mean an eye-catching and colourful logo or website.Continue reading “I’m Online – Now What?”
Being Found Online
In the modern world, it is a safe assumption that most people have some type of online presence – whether it be a social media profile, website, or simply an email and access to YouTube. There is an entire world of engagement in the digital sphere that mirrors that of our “real life” existence. SoContinue reading “Being Found Online”
What is Marketing?
Businesses and organizations come in many shapes and sizes, contexts, and frameworks. But the one thing they all have in common is the need for marketing. You could be a for profit start-up, large corporation, charity, volunteer-run organization, or a self-made persona – it doesn’t matter. Each of these ventures requires an element of advertising,Continue reading “What is Marketing?”