We transform ideas into purpose-driven strategy so that stories connect your customers to your brand. We thrive on creating plans that bring our clients’ visions to life.
Why We Love What We Do
We breathe life into brands, facilitating growth through the use of stories, connecting customers to your product or service through purposeful strategy.
Our Process
We believe that the stories about your customers, staff, and service are what connect people to your brand. We turn the intangible into crafted campaigns for reaching your customers through purposeful strategy. Measured to track your results with key milestones along the way. We outline a roadmap to your success and make it your destination. We operate in a collaborative approach that supports your growth along the way.
Creating an actionable plan for your growth is the only way to ensure that your plans work FOR you to achieve results. This is a critical first step for any project so all clients receive this service as part of their work with us.
CONTENT CREATION
PLANNING
ADVERTISING CAMPAIGNS
WEBSITE CREATION
COPY AND GRAPHICS
SUPPORT SYSTEM
Meet Our Team
Heather
Brekelmans
Growth Strategist
Owner
Heather Brekelmans is an active community leader, business owner, and growth strategist with an ambitious mind and a genuine heart. She graduated from Brock University and Niagara College with a focus on leadership and an interest in team communications and development.
Locally, Heather has been significantly involved with the Big Brothers and Big Sisters organization and she has a desire to see the community connected through real-life relationships. In her business, Heather enjoys bringing a fresh approach to marketing. Her company 2 Steps Ahead Inc. employs like-minded, genuine individuals who are invested in their clients. They focus on transforming ideas into purpose-driven strategy, bringing life to a company’s brand and message.
Kirsten Overdulve
Ideation Alchemist
Creative Director
Kirsten Overdulve is 2 Steps Ahead’s Creative Director. She has a plethora of experience and education, bringing to the team years of expertise in brand building, national retail concepts, exhibition fulfillment, and interior design – topped off with early beginnings as a farm labourer. Kirsten is no stranger to hard work and dedication; she pays close attention to detail and is passionate about bringing your brand to life through imagery. She specializes in intentionally promoting feeling through visuals and welcomes collaboration to bring ideas to fruition. Out of the office, Kirsten is known for her love of athletics, filling as much of her free time as possible on the volleyball court, golf course, or baseball diamond. She is always open to taking on new challenges and encourages the use of puns wherever possible.
Sara Studerus
Organizer of Thoughts and Erratic Activity
General Manager
Sara comes to the 2 Steps Ahead team with many years of experience in small business start ups and a specialty in serving customers. She strives to understand customer needs in order to effectively problem solve and deliver on expectations. Sara graduated from the Executive Office Administration program at Fanshawe College in 2009, where she reinforced her experience in organizational structure and communication.
Alex Madley
Sales Ninja
Marketing Assistant
Alex is a dynamic professional who made the leap from operational management and financial finesse to formulating creative strategies and relationship building. Her original flair and touch of sarcasm bring fresh perspectives and innovative ideas to her work. She is an excellent collaborator, problem solver, and able to deliver above and beyond expectations.
Suraya Lee
Informed Task Juggler
Administrative Customer Support
Suraya is an Administrative Assistant at 2 Steps Ahead, a graduate of Conestoga College. With a passion for customer service, she is dedicated to meeting clients’ needs while supporting the team in completing various projects. Suraya brings a diverse background, having worked across multiple industries such as beauty, hospitality, and healthcare. This broad experience enables her to apply valuable insights and skills to a range of projects.
Myron Glova
Senior Digital Director
Freebird Digital Partners
To provide full-service marketing, we align with like minded, strategic content creators. We are proud to collaborate with Freebird Digital Partners on video projects.
Working alongside internal teams, focused on and evolving the brand to position the business for its next growth phase. Engaging with established Ag-sector companies on new initiatives that enhance their profile, ensuring persistent relevance and leadership.
Myron is an experienced Video Producer with a demonstrated history of working in the education industry. Skilled in Film Production, Photography and Graphic Design. Intense interest and knowledge regarding digital products and applications. Strong arts and design professional with a Bachelor’s Degree focused in Psychology from the University of Saskatchewan.
